- HERITAGE - with deep and sturdy roots in the past, we always cater to children's needs and help them to nurture their dreams.
- COMPETENCE - we are an unbeatable team of toy-and-game professionals.
- RESPECT - diversity is more than just a source of inspiration, it is the dawn of a new day.
- PASSION - we truly cherish children and are fascinated by everything that makes them happy. Basically, our whole world hinges on kids.
- TEAM SPIRIT - we carry out our activities and achieve our goals by working together.
We would like to tell you a story that began a long time ago.
It is the story of how we grew up alongside you. We have grown up too. It is a never-ending process of evolution and ongoing improvement, and we can rely on a wealth of experience and many past triumphs to shape the achievements of tomorrow.